Emily of natural beauty and healthy lifestyle blog shares her three reasons to switch to green beauty.

Today I’ll be sharing three reasons to switch to green beauty products. I define “green beauty” as cosmetic and personal care products that are formulated without harmful toxins and synthetic chemicals, and are instead derived primarily from natural sources. It’s been really exciting to watch as so many people are now showing interest in cleaning up their beauty routines! We all have our own personal reasons, but I wanted to share the ones that prompted me to transition to non-toxic and natural.


I think many people begin to transition to green beauty in an effort to safeguard their own (or their children’s) health. As I’ve learned just how much our bodily systems & functions are all connected in the past year, using clean products now seems like a no-brainer. But at first, I wasn’t so sure it was really necessary. A big part of the argument against green beauty is that a lot of the questionable ingredients are only “possible” carcinogens, hormone disruptors, & allergy aggravators (but it’s worth noting that many HAVE been proven to negatively affect your health). My thought process here is this; don’t we have more to be afraid of when we go the conventional route and use chemicals that human-kind has only created in a laboratory within the last few decades? It takes time to definitively prove that these ingredients cause diseases that our country is currently, ironically, being plagued by- such as cancer, and the only ones who can afford to fund studies into their effects on our health are the companies who create these chemicals to formulate their products, which they sell for profit. If we can instead choose products that truly perform and are less likely to harm our body and our planet, then why wouldn’t we go with that option?! Green beauty has come a long way in the last few years and as more people are beginning to question the contents of their medicine cabinets, the market is only going to grow. Working on the retail side of the beauty industry allowed me to try a lot of conventional products and the reason that it was so easy for me to make the switch was because I soon realized that I didn’t have to give up product effectiveness when I transitioned to clean beauty. I love many of my non-toxic products as much or more than my old hazardous holy-grails.

Environmental Concern & Creature Consciousness

Ever seen “squalene” listed on an ingredient list of one of your products??? I bet you’ll never guess from which animal that ingredient has most likely been derived… I’ll give you a hint- it has its own week on Animal Planet. The truth is, the cruelty-free bunny stamp only goes so far in letting you know if a product has really been made “ethically”. And now, with all of the controversies of American and European brands selling in Asia (where in China, animal testing is required by the government which means even if a company has a cruelty-free certification, they allow their products to be tested by a Chinese government organization in order to sell their products in the market), that territory is murkier than the water in which millions of sharks are being slaughtered for our skin-care routines. Unsurprisingly, green beauty goes hand in hand with the protection of the environment. That’s not to say that no company who claims to be “organic and natural” ever implements questionable environmental practices but in general, the green beauty world is much more honest and upfront about whether or not their products are vegan, sustainable, and cruelty-free than the conventional beauty conglomerates. I’ve also noticed that green beauty brands are much more likely to be sensitive to their customers’ allergies and insensitivities, too, leaving out controversial ingredients that many are intolerant to, such as gluten.

Discontinue Support for Dishonest Companies

Much like my rebelling against the American food industry after watching the documentary Food Inc. three years ago, deciding to switch to clean beauty, for me, was less about protecting my own health and more about not wanting to support such a deceitful industry any longer. When I first discovered the truth about the dirty ingredients in every single product I used to use, I felt betrayed. All of those years obsessing over gorgeous packaging and the latest and greatest palettes, I was only looking on the surface and didn’t see the ugly truth- that these chemicals we’re slathering all over our bodies day in and day out affect everything from our skin, our allergies, our hormones, our fertility, and even our risk for developing cancer. Much like how the food industry markets to children by tactics such as plastering the latest cartoon characters on their nutritionally devoid processed crap, I was honestly disgusted at the thought of how many teens and young people are being exposed to these horrible chemicals at such a young age. Cigarettes, by law, must have a health warning on the package and you can’t purchase a pack until you’re 18. Yet a 12 year old can walk into a drugstore and buy a liquid lipstick laden with health-harming chemicals that she’ll inherently be ingesting. I’m sure by now you’re thinking, where the heck is the FDA?! Good question. The Environmental Working Group (EWG) sums up the FDA’s role in the cosmetics industry quite nicely,

“the personal care products industry remains largely unregulated. The FDA does not even require safety testing of ingredients in personal care products before they are used. While the Food and Drug Administration (FDA) has limited authority to regulate cosmetics, our current laws leave them powerless to screen for chemicals that have been linked to cancer, harm to the reproductive system in both men and women, and severe allergies, among other health effects. The federal law designed to ensure that personal care products are safe has remained largely unchanged since 1938.”

Whether you’ve made a commitment to go green or are still discovering natural beauty, I’d love to hear why you have made the switch or why you’re considering it! Leave a comment below sharing your biggest reason to clean up your routine!

P.S. If you’re here for fashion content, read last week’s post where I made a pretty big blog announcement!

2018-01-17T04:12:33+00:00 October 11th, 2017|Green Beauty|6 Comments


  1. Brandi Matthews October 16, 2017 at 10:37 pm - Reply

    I so want to try all of these!!!! Going green is super important!
    Happy Monday!
    Xx Brandi

    • Emily October 17, 2017 at 2:17 am - Reply

      Agreed, Brandi! I’m here to spread the word about how important it is! Thanks for reading! 🙂

  2. Julie October 17, 2017 at 9:18 am - Reply

    Great read Emily! It constantly surprises me that people don’t realise that what they apply to their skin is absorbed into their bodies and as you rightly point out many of those chemicals are toxic and cause serious imbalances in the body!

    If used occasionally the body may be able to cope but these are products we use every single day in most cases!

    So great to see you raising awareness Thank you so much for sharing?

    • Emily October 22, 2017 at 6:05 pm - Reply

      Definitely, Julie! And as a society, we’re incorporating more products into our daily routines than ever before so our exposure is through the roof in most cases!

      Thank you for reading! <3

  3. Lindsey of The Nomis Niche October 20, 2017 at 3:24 pm - Reply

    I’m a big fan of Green products, especially for skincare. Love this post!

    Love, Lindsey

    • Emily October 22, 2017 at 6:10 pm - Reply

      Thanks for reading, Lindsey! Excited that so many people like you are developing an interest in green beauty! Hope you enjoy reading regularly about this topic on Epicurean Emily!

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